Revenue managament - Balkan Hotel Consulting

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Revenue managament

Hotel revenue management consulting

Setup of OTA channel

Vođenje OTA kanala

Importance of Revenue Management

" Selling the right room, to the right guest at the right time, for the right price, through the right online sales channel "

A successful business in the hotel industry implies the ability to predict when the demand for accommodation will increase and achieve maximum results for the invested money. This is exactly what the revenue management system allows you. Which relies on the analysis of previous results and price optimization to lead to better capacity utilization.

If you do not have your own revenue management sector, our team is at your disposal.

Any accommodation facility that does not take advantage of modern software today, which contains a lot of data about previous business, is blindly wandering in the dark and relying on intuition. This kind of business system is long behind us. Revenue management sector is a key segment of successful business. It is based on the determination of dynamic prices, so that the accommodation capacity is used the best possible and the hotel does not operate at a loss.

The hotel business has its own fixed costs, independent of the capacity occupancy percentage. Precisely, the analysis of information based on the available data guarantees the settlement of basic costs and business in the plus. It is not possible to define a concept for revenue management overnight. But it is possible after analyzing the business environment and available information in the previous business seasons.

Occupancy rate in previous seasons
Sale in general
Groups by targeted categories
Detailed guest segmentation
Analysis of guest satisfaction with the service

It also includes information about external influences, such as:

Past weather conditions
Holiday schedule
Closure of hotels in the area
Price list rank with competitors, etc.

Umesto da kaskate za konkurencijom i budete reaktivni, kada je već kasno, upravljanje prihodima treba da vam omogući da
blagovremeno imate prave informacije i da budete korak ispred vaše konkurencije.

Although the original potential of dynamic revenue management was recognized by the airline industry, today it is applicable in almost every industry.

Industries that use revenue management systems extensively today are:

Vehicle renting (rent a car in general)
Railway and bus companies
Theaters and cinemas
Hotels, apartments, aparthotels
It is now being applied in restaurants as well (it offers lower prices at a time when fewer visits are recognized)

The Balkan hotel consulting team has been focused on trends in the hotel industry since its inception. For years, he has been engaged on a daily basis in the revenue management system in various categories.
We have gained practical experience in accommodation capacities from apartment accommodation to hotel accommodation with an enviable reputation on the market.
This gives us a wind at our back, and at the same time it is a challenge to achieve the maximum expected performance in return income in your accommodation facility.